Same owner, 33% apart: Morton Williams vs ShopRite

+33% median gap, identical products

ShopRite's parent co-op, Wakefern, bought Morton Williams in 2025. The banners still price like strangers: of 42 identical name-matched products, Morton Williams is pricier on 40, median +33%.

Same product: Morton Williams price ÷ ShopRite price

• Hillshire Farm Beef Smoked Sausage: 2
• Hillshire Farm Beef Hot Smoked Sau: 2
• Fresh Store Made Hot Sausage, Aver: 1.75
• Hormel Garlic Mashed Potatoes, 20 : 1.75
• Oreo Double Stuf Chocolate Sandwic: 1.69
• Bertolli Traditional Marinara Sauc: 1.67

See Morton Williams · See ShopRite

Method: exact-name matches between the two catalogs (42 products). Morton Williams is priced online in Midtown, ShopRite in Jersey City, so channel and location explain part of the gap. Data: July 2026.